2014年11月5日星期三

Jamie Shen      
                                               Warm up

The key to newsletter success. Here’s some tips for getting the most from your newsletter; to motivate the readers to action; to move them to be loyal repeat customers or volunteers for your organization. Give your readers what they want, to succeed, newsletters must offer valuable information , and they should be short, frequent newsletters that contain timely information are preferable to longer , infrequent newsletters , according to roger c. Parker , author of looking good in print and design to sell. Newsletters, should provide just enough information to encourage your readers to contact you or visit your organization to learn to learn more. Try to provide something for everyone be including a variety of short articles in each issue. The variety increases the chance that at least article will interest your audience and entice them to contact you.

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Plan you newsletter’s content
Connect with readers readers and e establish your credibility and authority by providing information rather than overtly selling. Write from your reader’s point of view. By focusing on what your readers want to know instead of what you want to tell them, you can increase your newsletter’s impact.

When you cane each issue of your newsletter, think on terms of your newsletter, think in terms of categories. Make a list of the types of information that your audience …..

2014年10月20日星期一

Monday, October 20, 2014
Jamie

                        Developing Good Telephone Manners
           
            The telephone is the most frequently used method of distance communication. During the telephone call, both parties are unable to see each other. Therefore, the impression given (and received) must come from the voice, speech, vocabulary, and manners. Here are some tips for developing good telephone manners.

Be Reasonable

            Make your calls at a reasonable hour. Never call late at night or early in the
Morning. When you do call, let the phone ring from seven to ten times to allow the person called enough time to answer. When your phone rings, answer as promptly as passible.

Check the Number
            If you are in any doubt, check the number you are calling before you dial. If you dial a wrong number, always apologize for the error. Be sure you have the correct number before you dial again.

Identify Yourself
            Whenever you phone someone, identify yourself. Guessing games drive people crazy. Give your full name, unless you are calling a close friend. Ask at the beginning of the conversation if you’ve called at a convenient time. If someone calls you at an inconvenient time, say so , and offer to call back later.

Make a Good Impression
            Be pleasant and considerate. Pronounce your words carefully. Don’t speak too loudly. A void chewing gum or eating while talking, and don’t carry on a three-way conversation with someone on the phone and with someone in the room. If necessary ,excuse yourself for a moment , and when you return to the phone, give your full attention to the caller.

Explain When You Leave
            If you must leave the line, explain the reason. If you know it will be some time before you can return to the phone, offer to call the person back.

Take a Message

            If a phone call is for someone else and that person isn’t available, take a message. Get all the details the caller’s name and number. Jot down the time of the call and be sure the person being called gets the message!