2014年11月20日星期四
2014年11月5日星期三
Jamie Shen
The key to newsletter success.
Here’s some tips for getting the most from your newsletter; to motivate the
readers to action; to move them to be loyal repeat customers or volunteers for
your organization. Give your readers what they want, to succeed, newsletters
must offer valuable information , and they should be short, frequent
newsletters that contain timely information are preferable to longer ,
infrequent newsletters , according to roger c. Parker , author of looking good
in print and design to sell. Newsletters, should provide just enough
information to encourage your readers to contact you or visit your organization
to learn to learn more. Try to provide something for everyone be including a
variety of short articles in each issue. The variety increases the chance that
at least article will interest your audience and entice them to contact you.
Top of page
Plan you newsletter’s content
Connect with readers readers
and e establish your credibility and authority by providing information rather
than overtly selling. Write from your reader’s point of view. By focusing on
what your readers want to know instead of what you want to tell them, you can
increase your newsletter’s impact.
When you cane each issue of
your newsletter, think on terms of your newsletter, think in terms of
categories. Make a list of the types of information that your audience …..
2014年10月20日星期一
Monday, October 20, 2014
Jamie
Developing
Good Telephone Manners
The
telephone is the most frequently used method of distance communication. During
the telephone call, both parties are unable to see each other. Therefore, the impression
given (and received) must come from the voice, speech, vocabulary, and manners.
Here are some tips for developing good telephone manners.
Be Reasonable
Make
your calls at a reasonable hour. Never call late at night or early in the
Morning. When you do call, let the
phone ring from seven to ten times to allow the person called enough time to
answer. When your phone rings, answer as promptly as passible.
Check the Number
If
you are in any doubt, check the number you are calling before you dial. If you
dial a wrong number, always apologize for the error. Be sure you have the
correct number before you dial again.
Identify Yourself
Whenever
you phone someone, identify yourself. Guessing games drive people crazy. Give
your full name, unless you are calling a close friend. Ask at the beginning of
the conversation if you’ve called at a convenient time. If someone calls you at
an inconvenient time, say so , and offer to call back later.
Make a Good Impression
Be
pleasant and considerate. Pronounce your words carefully. Don’t speak too
loudly. A void chewing gum or eating while talking, and don’t carry on a
three-way conversation with someone on the phone and with someone in the room.
If necessary ,excuse yourself for a moment , and when you return to the phone,
give your full attention to the caller.
Explain When You Leave
If
you must leave the line, explain the reason. If you know it will be some time
before you can return to the phone, offer to call the person back.
Take a Message
If
a phone call is for someone else and that person isn’t available, take a
message. Get all the details the caller’s name and number. Jot down the time of
the call and be sure the person being called gets the message!
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