Jamie Shen      

                                               Warm up

The key to newsletter success. Here’s some tips for getting the most from your newsletter; to motivate the readers to action; to move them to be loyal repeat customers or volunteers for your organization. Give your readers what they want, to succeed, newsletters must offer valuable information , and they should be short, frequent newsletters that contain timely information are preferable to longer , infrequent newsletters , according to roger c. Parker , author of looking good in print and design to sell. Newsletters, should provide just enough information to encourage your readers to contact you or visit your organization to learn to learn more. Try to provide something for everyone be including a variety of short articles in each issue. The variety increases the chance that at least article will interest your audience and entice them to contact you.

Top of page

Plan you newsletter’s content

Connect with readers readers and e establish your credibility and authority by providing information rather than overtly selling. Write from your reader’s point of view. By focusing on what your readers want to know instead of what you want to tell them, you can increase your newsletter’s impact.

When you cane each issue of your newsletter, think on terms of your newsletter, think in terms of categories. Make a list of the types of information that your audience …..